From scan to “where to watch tonight” without losing Game ON truth.
LAY'S - MATCHDAY VENUE EXPERIENCE
A dual-surface Match Radar pilot for No Lay's, No Game — fan finder energy plus an AI ops console that flags dark venues and low stock before peak.
Project Metadata
The Idea
No Lay's, No Game already carries cultural heat; Match Radar adds the digital venue bridge fans and operators share on match night.
The Interaction
Fan UI routes from scan to where to watch, with EN | AR paths and an assist that recommends venues with stock and kickoff context.
The Content
Ops pulse and venue ledger across DXB / AUH partners keep lit / dark / stock truth in one place.
The Campaign
Partners confirm stock, upload promo proof and see their match board — practical AI only, no autonomous logistics claims.
what we built
A matchday experience that turns a campaign scan into fan routing and shared venue truth.
Fan Hero
Campaign energy with clear paths into Where to watch and Ask Match Radar.
Match Map
Game ON venues, stock signals and tonight’s window.
Match Timings
Venue-level fixtures and actions for the night.
Fan AI Assist
“Where should I watch?” answered with grounded recommendations.
Campaign Pulse
Scans, check-ins, Game ON count and alerts on one board.
AI Ops Copilot
Dark-venue and low-stock flags with draftable prompts.
Venue Ledger
DXB / AUH partner truth behind the fan map.
Partner Portal
Confirm stock, upload promo, see the match board.
The Campaign Journey
Scan. Find. Watch. Confirm.
The campaign turns a pack or screen cue into a fluid match-night journey, with the fan on the map and partners on a shared board.
Discover
Fan meets No Lay's, No Game and the Match Radar invite.
Open
Opens the fan surface in EN or AR.
Place
Lands on Match Map for tonight’s Game ON venues.
Play
Checks timings, stock signals and watch recommendations.
Record
Ops pulse sees scans, check-ins and lit-venue count.
Upload
Partners confirm stock and upload promo proof.
Enter
AI ops flags dark venues and low stock before peak.
Win
Fans arrive where the game is on and the shelf is ready.
The Experience Architecture
A Simple Experience. A Connected Campaign Journey.
The strength of the campaign is its simplicity at the front end: the fan finder creates a playful trigger, while ops and partners convert that moment into match-night engagement.
THE FANTHE PARTNERTHE BRAND
The fan map remains the experience. Lay's Match Radar ops is how CWIT adds the intelligence.
lay's campaign
Fan discovers Match Radar from the No Lay's, No Game moment.
match map
Venues and stock signals become the scan destination.
timings assist
Fixtures and recommendations guide where to watch.
partner loop
Stock confirm and promo proof keep the map honest.
ai ops screen
Copilot flags anomalies and drafts prompts from context.
campaign pulse
Night board for scans, Game ON count and alerts.
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Turn fan energy into shared venue truth.
MomentumX combines fan experience, partner tooling and practical AI to connect campaigns with the places people gather.
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