A WhatsApp draw that stays warm when the queue gets loud.

FERRERO - CONVERSATIONAL CAMPAIGN

A bilingual Nutella Instant Draw on WhatsApp that turns a receipt into a weekly-draw entry — with Campaign Admin OCR and AI assist helping ops review submissions at volume.

Project Metadata

EngagementWhatsApp Instant Draw / AI Campaign Admin

ClientFerrero Group (Nutella / Kinder)

ExperienceBilingual chat journey + receipt upload + OCR review desk

CapabilitiesConversational Experience · WhatsApp · OCR · Campaign Technology · Prize Ops · Digital Engagement

**The Play**Fans choose a language, accept T&Cs, register, and upload a Nutella or Kinder receipt worth SAR 50+ — all inside WhatsApp.

**The Moment**Campaign Admin surfaces store, total, SKU lines and OCR confidence so ops can approve, reject or request a clearer photo — humans still decide.

The Idea

Back to School needs a bridge from shelf to draw that feels like Ferrero — warm, bilingual, and fair — with an intelligence layer for receipt ops.

The Interaction

WhatsApp carries language choice, T&Cs before PII, registration, sticker warmth, receipt upload and honest reject paths.

The Content

Receipt photos become structured submissions; OCR assist extracts totals and SKUs so the weekly draw ledger stays operable.

The Campaign

Validated entries feed prize inventory and a grounded AI ops assistant — assistive answers on confidence and remaining vouchers, never autonomous compliance.

what we built

A conversational campaign experience that turns a WhatsApp chat into registration, receipt proof and weekly-draw participation.

Bilingual WhatsApp Journey

English / العربية welcome before any personal data.

T&Cs-First Consent

Terms preview on winwithnutella.com before PII capture.

Registration & Confirm

Name, mobile, email with a clear YES confirm step.

Sticker & Mission CTA

Brand warmth, then the SAR 50+ Nutella or Kinder receipt ask.

Receipt Upload Path

Photo intake, store capture and under-review acknowledgement.

OCR Qualify Assist

AI extracts store, total and SKU lines with confidence for ops.

Authenticity & Prize Desk

Approve / reject / clearer-photo queue plus voucher and iPad inventory.

AI Ops Copilot

Grounded answers on reject reasons, OCR confidence and prizes remaining.

The Campaign Journey

Chat. Upload. Review. Draw.

The campaign turns a WhatsApp conversation into a fluid participation journey, with the fan in chat and ops on a shared receipt ledger.

Discover

Fan finds the Ferrero Back to School / Nutella Instant Draw invite.

Open

Opens WhatsApp and chooses English or العربية.

Place

Accepts T&Cs before sharing personal details.

Play

Registers and confirms details with YES.

Record

Photographs a qualifying Nutella or Kinder receipt.

Upload

Submits the receipt photo into the chat journey.

Enter

Ops review with OCR assist; validated entries join the weekly draw pool.

Win

Weekly draw awards from a clean inventory of vouchers and Grand Prize stock.

The Experience Architecture

A Simple Experience. A Connected Campaign Journey.

The strength of the campaign is its simplicity at the front end: WhatsApp creates a warm trigger, while Campaign Admin converts that moment into operable draw engagement.

THE FANTHE RECEIPTTHE BRAND

WhatsApp remains the experience. Nutella Instant Draw Campaign Admin is how CWIT adds the intelligence.