Turning every retail visit into market intelligence.
DU - RETAIL INTELLIGENCE
A field intelligence platform designed to transform retail observations, images and video into structured commercial intelligence.
Project Metadata
The Field
Market intelligence starts at the outlet. du representatives visit retail locations across the market, capturing structured commercial observations together with photographs and video.
The Vision
Computer vision analyses visual evidence captured in the field, turning relevant information from images and video into additional structured retail data.
The Platform
Field observations, visual intelligence, outlet information and geographic data are consolidated into a central platform, creating a continuously evolving view of du and competitor activity across the retail network.
The Intelligence
Business intelligence dashboards, stakeholder views and intelligent maps transform outlet-level data into commercial and competitive insight that can be explored by location, product, channel and other relevant dimensions.
what we built
A connected field and intelligence environment designed to turn outlet visits into structured market visibility.
Field Survey / Retail Audit Application
A field-facing application for capturing outlet visits, retail observations, photographs, video and location information.
Outlet & Visit Management
Structured outlet records and visit workflows give teams a more consistent way to collect, organise and review field activity.
Photo & Video Capture
Visual evidence from the field adds richer context beyond manually entered survey information.
Computer Vision Processing
Computer vision transforms relevant visual evidence into structured information that can be combined with field and outlet data.
Product / Brand Visual Recognition
Visual recognition supports analysis of relevant product presence, brand visibility, merchandising and competitor activity.
Central Retail Intelligence Platform
Field observations, visual intelligence, outlet data and commercial context are consolidated into one connected platform.
Geospatial / Map Intelligence
Outlet-level information can be explored geographically across areas, territories and regions.
Business Intelligence Dashboards
Stakeholder dashboards translate detailed field information into relevant commercial, operational and competitive views.
Role-Based Access & Reporting
Different stakeholders can access views shaped around leadership, sales, marketing, field management and product needs.
The Intelligence Flow
From field visit to action.
The platform connects field capture, computer vision, data consolidation, geographic intelligence and BI so retail activity can be understood as a live market view.
Field Visit
A representative visits the retail outlet.
Capture
Structured survey data, photographs, video and location information are collected.
Computer Vision
Visual content is analysed to identify and structure relevant retail information.
Data Platform
Field and visual intelligence are consolidated into outlet-level records.
Geo Intelligence
Information is mapped across outlets, territories and regions.
Bi & Analytics
Commercial, product and competitor data is transformed into stakeholder views.
Action
Teams use the intelligence to understand patterns, gaps, competitive activity and opportunities.
Intelligent Map And Bi
Intelligence with a location.
Outlet and field intelligence becomes significantly more useful when it can be understood geographically. The platform brings retail observations onto an interactive market view so stakeholders can explore patterns across locations and territories.
EMIRATEAREAOUTLET TYPEPRODUCTDU / COMPETITORVISIT STATUS
field data
A representative visits the retail outlet.
visual evidence
Structured survey data, photographs, video and location information are collected.
computer vision
Visual content is analysed to identify and structure relevant retail information.
outlet profile
Field and visual intelligence are consolidated into outlet-level records.
map view
Information is mapped across outlets, territories and regions.
filters
Commercial, product and competitor data is transformed into stakeholder views.
Explore More Work
Nolte - Digital Experience & Transformation
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